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Homo Sapiens has evolved over millions of years to suit its ever changing environment. Yet when our business or personal lives require some sort of change, we are far less able to deal with it. Making change can be likened to stretching an elastic band, the more you stretch it the more it wants to return to its original form. In fact, if you don't constantly apply pressure to the band, then ultimately no change will be made at all. Members of Mychange.Blue, wear a blue elastic wristband to remind them of the changes they want to make and retain.


In order to properly apply change in our lives, we need to decide on the changes required, implement them, then constantly focus on retaining that change, and measuring its effect. Mychange.Blue is about helping people to "create change that sticks". Einstein said "Insanity is defined as doing the same thing again and again, and expecting a different result". Mychange.Blue says "Sanity is defined as learning from experience and not hesitating to make the changes that you need to make, and ensuring that they stick".

Mychange.Blue is more than just a website. It is a means of recognising that something is wrong in your business or personal life, deciding on the changes that are needed, implementing them, and most important of all, ensuring that the changes "stick". The web site simply provides a methodology for ensuring that change is effective, together with tips and stories to help Change Champions to do their jobs.

Martin Stanton MCMI
Founder and Principal

Martin started his career as a scientist, and then followed a path through sales management to hold main board positions with US, German, and UK companies. in 2000 he became a management consultant, advising businesses on sales and marketing, then later focusing on customer-centricity, and the effective implementation of change. In working on change management, within businesses, he recognised that the main barrier to the success of change was not poor ideas, but the inability of the organisation to force the changes to "stick".

Change as a Process
"It's down to us"

Implementing change is not a single action, but a scientific process which has a number of procedural events that need to take place. Some of these are one-offs, whilst others are repetitive, but what is certain is that, whether changing your personal or business life, they are all essential to success. Below are mentioned Einstein and Keynes, major proponents of change, but making change "stick" is down to every one of us and how much we want to make our dreams and ambitions come true.

Albert Einstein
Proponent of Change

Albert Einstein developed many theories before formulating his General Theory of Relativity. He recognised that the need to accept the need for change was paramount, and that to continue pursuing ideas that were clearly wrong, was in itself wrong. In fact  healthy change was vital in the development of new ideas.

John Maynard Keynes
British Economist

John Maynard Keynes, one of the world's most famous economists, recognised the need for a change in opinions or beliefs, and used his theories in the general study of economics. He said "The difficulty lies not so much in developing new ideas, as in escaping from old ones".

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